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Our Story

Welcome to Hoppel!

Hoppel is a small company born of close-knit friends and family who dreamed of curating durable storage and organizational products that complement and add to your home décor. 

We pride ourselves in making premium collapsible storage bins with surprising features and benefits, that you never knew you needed until you organized the first time with one of ours.  Hoppel’s storage bins are offered in 5 perfect sizes, meticulously engineered to help you get and stay organized; all presented in bold color or visual print options. 

 Beautiful design should carry throughout your home, and we don’t feel that functional items to organize and protect your prized possessions should be any less fabulous. 

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The Brand Personality

Let’s be real for a moment: Talking about Storage and Organization is boring and uninteresting unless, of course, you are one of our beloved organization nerds. That being said, we try not to take ourselves too seriously. We want to find joy in the little things…

  • Joy is a collection of storage bins offering beautiful and unexpected design details that speak to your style.
  • Joy is getting dressed without digging for the missing shoe you're wearing or digging through piles of clothing that can never seem to stay tidy and stacked.
  • Joy is getting your Hoppel bins in the mail and popping them open with no tools or frustration. 
  • Joy is getting zippers that never snag or separate even when you overstuff.
  • Joy is placing your favorite scent in the mesh pocket and when you go back to wear your favorite sweater or pull out your winter sheets they smell amazing.
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Hoppel Celebrates….

Product Quality – non-yellowing PVC, PVC backing to easily clean up spills and dirt and make material water resistant, Industrial grade zippers that won’t snag or separate.  MDF base ensures the bin wont sag and can stack easily.

 Product Functionality – Steel Frame supports up to 45lbs.  Completely collapsible and stackable.

 Product Engineering – The only bin on the market that offers 3 access points (top, side and front), PVC windows to easily see what is stored inside and clear label sleeve for specific information.  Strong carrying handles that make transporting even the largest and heaviest bin with ease and when the handles are not needed, they Velcro flat against the bin. Hanging mesh pocket to store scent bar or sache inside.

 Product Details – Padded vegan leather zipper pulls for brand and logo embossed.  Consistent luggage brown vegan leather branding details never change and pop against the fun prints, colors and materials offered.  Unexpected materials used to ensure the storage bins are beautiful and can be incorporated into your home décor. 

 Brand Reinforcement – Every product includes a romance card and one of six collectible Kangaroo Stands.  These Kangaroos can be registered and come with an invitation to join Hop to Hot Spots where you can participate and win monthly giveaways. 

 Brand Information and Inspiration – Offer articles with advice, ideas, hacks and tested recommended products that help you create a home that is beautiful decorated, cleaned and organized.

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Why Hoppel is different…

  • 3 Access points – Top, Front, left side
  • Padded Double Zipper Pulls
  • Thick non-yellowing PVC Windows at top and left access panel
  • Reinforced stitched carrying handles that Velcro flat when not in use
  • Hanging Mesh Pocket in the interior to add a fragrance bar so that your stored items come out smelling fresh.
  • Choose from exclusive prints, embroidery, jacquard, and embossed vegan leather designs.
  • Vast size selection that includes Small, Medium, Large, X-Large, and Corner.
  • Each bin supports up to 45 lbs of weight, the strongest in the industry.
  • Great branding includes GWP with every purchase.
  • Purchase to your needs not fixed bundles.  We offer mix-and-match sizes and colors.

Meet The Hoppel Team

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Chip and Natalie

Co-Owners

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JoniAnn Newton

COO

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David Newton

Finance

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Aliyah Newton

Marketing Contributor

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Maggie Hong

Sourcing Manager

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Raul Martin Jocson

Website and Graphic Design

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Joseph Ballos

Website and Graphic Design

Special Thanks

Just as raising a child takes a village, so does launching a small business. We would like to properly thank all of our supporters, help, and vendor partners who have worked tirelessly with us. 

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Rebekah Wood

On-Air Presenter

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Judy, Jim and William Ondejko

Bay Area Product Expediting and Storigami

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Fred Brown

Videographer

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Kate Holliday

Photographer

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Casey Cheek

Make-up Artist

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Dana Judge

Stylist

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